APA   Click to copy
Carpio-Jiménez, L., Ayala Armas, E., & Puertas-Hidalgo, R. (2024). Impact and reach in Influencer Marketing: Analysis of Hyundai's Goal of the Century campaign on Instagram; [Impacto y alcance en Marketing de Influencers: Análisis de la campaña Goal of the Century de la Marca Hyundai en Instagram]. European Public and Social Innovation Review, 9. https://doi.org/10.31637/EPSIR-2024-882

Chicago/Turabian   Click to copy
Carpio-Jiménez, Lilia, Evelyn Ayala Armas, and Rosario Puertas-Hidalgo. “Impact and Reach in Influencer Marketing: Analysis of Hyundai's Goal of the Century Campaign on Instagram; [Impacto y Alcance En Marketing De Influencers: Análisis De La Campaña Goal of the Century De La Marca Hyundai En Instagram].” European Public and Social Innovation Review 9 (2024).

MLA   Click to copy
Carpio-Jiménez, Lilia, et al. “Impact and Reach in Influencer Marketing: Analysis of Hyundai's Goal of the Century Campaign on Instagram; [Impacto y Alcance En Marketing De Influencers: Análisis De La Campaña Goal of the Century De La Marca Hyundai En Instagram].” European Public and Social Innovation Review, vol. 9, HISIN (History of Information Systems), 2024, doi:10.31637/EPSIR-2024-882.

@article{carpio-jim2024a,
  title = {Impact and reach in Influencer Marketing: Analysis of Hyundai's Goal of the Century campaign on Instagram; [Impacto y alcance en Marketing de Influencers: Análisis de la campaña Goal of the Century de la Marca Hyundai en Instagram]},
  year = {2024},
  journal = {European Public and Social Innovation Review},
  publisher = {HISIN (History of Information Systems)},
  volume = {9},
  doi = {10.31637/EPSIR-2024-882},
  author = {Carpio-Jiménez, Lilia and Ayala Armas, Evelyn and Puertas-Hidalgo, Rosario}
}